VH1 relaunched with a new identity in January of 2013 to considerable buzz. Accompanied by a new slate of programming, VH1's rebrand was centered around a plus sign, signifying the network's sometimes over the top mashup of pop culture programming.
Here's the entire strategy explained by robots. View launch promo.
Creative Directors for VH1: Phil Delbourgo, Traci Terrill, Amanda Havey, Julie Ruiz, Tony Maxwell
Logo and On-Air Design: Gretel
Launch Promos: Hill Holiday
VH1 Design Team: Travis Spangler, Snejina Latev
Illustration: Peter Stemmler
Photography: Piotr Sikora